“Build it and they will come” is a misconception that has been proven wrong time and again. When people had just started building websites and opened up shops on the Internet it could have been true because there were very few websites vying for the space. But as the number of businesses on the Internet increased so did competition and soon it grew cutthroat. Hence grew the need for online marketing services. It’s not just about creating great websites; in order to succeed online you have to increase your visibility and reach out to your prospective customers and clients.
Online marketing constitutes of
• A fully functional business website
• Online advertising campaigns
• Search engine optimization
• List building and e-mail marketing
• Content creation and distribution
• Blog publishing
• Social media marketing
All these activities when combined together give you a turnkey online marketing solution.
Concego’s turnkey online marketing services provide you all that you need at a single point. You don’t have to deal with multiple service providers in order to run a successful business on the Internet. All that you need to promote your business we can provide you. This enables you to focus on your business while we work hard at getting you targeted traffic.
Your online business success depends a lot on constant connectivity with your prospective customers and clients. Things move very fast on the Internet due to easy accessibility, a deluge of options that are growing exponentially and fierce competition that is healthy as well as constraining. So you always need to proactively promote yourself whether it is direct marketing, SEO, or social media and networking. You have to be at the right place at the right time.
Providing cutting-edge business websites is our core strength along with providing enterprise level business intelligence solutions. Having a business website is the first step towards marketing your business online. Without an online presence all the effort is futile. This is where the real conversion takes place. No matter how many successful campaigns you run to generate targeted traffic, eventually it is your website that converts that traffic into real business. So we pay very close attention to even the tiniest of details like usability, content relevancy, content optimization, source code optimization and accessibility.
Online advertising campaigns
These may constitute of banner ads and link ads and various other link exchange campaigns. Every website aims to improve its organic rankings among various search engines but you cannot depend too much on search engine traffic. You need to advertise on other online properties that can send you niche traffic. We can use a combination of Google Adwords and media partnerships to get your website links prime exposure at various locations.
Search engine optimization (SEO)
Search engine optimization means getting traffic from search engines for the right keywords. You can choose to build a website and then leave up to the search engines to send you random traffic or you can create a strategy that sends you exactly the traffic that increases your business. There are many keywords and key phrases that are associated with your business — words and search expressions that people use to find what you provide, on the search engines. You want to optimize your website for these keywords and search terms because if you don’t get traffic for these words your competitors will. Search engine optimization involves generating optimized content and arranging your source code in such a manner that the search engine robots can easily make out what keywords you’re trying to highlight and then rank your website accordingly.
List building and e-mail marketing
It is one of the oldest forms of Internet marketing and perhaps still the most effective. You build a list of people who are eager to receive your updates and then constantly keep in touch with them by sending them routine e-mails. List building is a very crucial aspect of online marketing because here people actually volunteer to receive your messages. When they subscribe to your e-mail updates they are fully aware of what sort of messages you are going to send and that is why e-mail marketing is so effective. We partner with one of the best e-mail marketing companies to provide you solutions that help you thoroughly analyze the effectiveness of your various campaigns.
Content creation and distribution
You need targeted content to promote your business on the Internet. You also frequently need to distribute your content to various websites and blogs to increase your brand presence and increase back links. The more content you can distribute the more back links you can garner. You also constantly need content to promote your presence and strengthen your brand on social media and networking websites because a presence over their without solid content on your website is like having a body without a backbone.
It is actually a subset of content publishing on your website but it is a separate activity because blogging in itself is a complete form of online marketing. You can develop entire communities around your blog. Through your business blog you can establish your authority and expertise and create a ripe ground for your visitors to interact with you directly and provide you feedback in real time. Blogs are also a hit among search engines; they get crawled and index faster than normal websites due to the organization of content and the fact that there is always something new that can be found on a blog and this is what the search engines prefer.
Social media marketing
Your social media presence brings you in direct contact with your core market. This is the place where you become one of them: your customers and clients. You can engage them and interact with them through your social media profiles. Of course this takes lots of effort and running a business while interacting through social media is not possible. This is why Concego can take care of your social media marketing strategy and presence. We shall be talking more about our social media marketing services in future blog posts.
Our objective through our turnkey online marketing services is to provide you one-stop marketing solution that takes the weight off your shoulders and provides you a level playground. Whether you are a mid-sized business or a large-scale business we can provide you just the right online marketing solution to give you the much-needed thrust.